What is ethno-analytics

ethno-analytics is an approach to capture and understand the full complexity of your world. To make the best decisions, you need the best information. However, data without context is not accurately actionable. We provide the understanding you need to make the best choices possible. By combining the power of big data with the specificity of local context, we are able to help inform your information-seeking and decision-making processes. Through ethno-analytics, we unlock the depth of your data, and help you to devise strategies to leverage qualitative data to better inform your work. 



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Interaction & Conversation Analysts



Gary David, PhD, CCS

Gary earned a PhD in Sociology from Wayne State University in 1999. Since that time, he has worked as a professor of Sociology at Bentley University, a private business university outside of Boston. There he teaches courses in applying sociology and sociological insights across a variety of topics. He has taught on Social Environments in the school's flagship MBA program. He currently teaches in the nationally recognized Masters program in Human Factors and User Experience, where he teaches a course on ethnography and experience design. In 2017, he was awarded the status of Certified Clinical Sociologist for his work using sociological insights to develop and design interventions to promote positive change. He has worked with clients in a variety of domains, including software development teams, clinical documentation production and use, interrogation and interview analysis, and cultural training.



PhD, Sociology, 1999


Activities & Affiliations

• 2017-18 President of the Association for Applied and Clinical Sociology
• Chair, Department of Sociology, Bentley University
• Member: Association for Applied and Clinical Sociology, Customer Experience Professionals Association, Society for Applied Anthropology, International Institute for Forensic Linguistics, American Sociological Association,