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Read MoreThe following is a guest blog by Rebecca Tinkleman, a graduate student in the Human Factors in Information Design MA program at Bentley University. Rebecca produced a wonderful ethnography on the Park Slope Coop, located in Brooklyn, NY. What is striking about her work is the extent to which the coop seems to violate every pretense of customer experience that we might think matters and is essential. Nevertheless, customers have a very strong loyalty to and identification with the coop. In this blog, Rebecca explores the reasons for this commitment to the coop.
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